Armani Exchange

Mr. Armani launched the iconic street style arm of the Armani brand in the early 90s with much success. As the brand lost its identity through a sell off, Mr. Armani bought back his brand, which is where Hideaway was tapped to help turn this brand back into the iconic statement it once was. We created a talent, influencer, experiential and seeding program to garner earned media through social and red carpet press. Over the course of the program, we generated 200M+ impressions utilizing the partnership of more than 300 talent.