CK WOMEN

Calvin Klein chief creative officer Raf Simons created his first fragrance for the house, called Women, launched via a striking campaign celebrating women inspiring women. Hideaway was tasked to bring this vision to life and signed Hollywood stars Saoirse Ronan and Lupita Nyong’o as the faces of the new fragrance. Hideaway also secured the rights to Ronan’s and Nyong’o’s chosen icons — Eartha Kitt, Katharine Hepburn, Sissy Spacek, Euphoria and Nina Simone — as part of the campaign. 

Coty tapped Hideaway’s expertise even further, with Hideaway signing renowned visual artist Anne Collier, who directed and photographed the campaign, still life photographer Robin Broadbent, and all parts models in the campaign.  Lastly, Hideaway negotiated licenses for “Runaway” by Kanye West, which serves as the perfect soundtrack to the imagery and film. In total, Hideaway negotiated 21 deals related to the Calvin Klein Women campaign.