ETERNITY

When Coty tasked us to work closely with Calvin Klein Creative Director Raf Simons to create an iconic campaign for the already iconic ETERNITY brand, we knew it would be interesting. When Raf decided that Academy Award-nominated actor Jake Gyllenhaal ‘had’ to be the face, we knew it would be a huge challenge. Jake had never done a commercial deal before and turned down many very lucrative offers in the past.