RETURN TO TIFFANY LOVE

Tiffany & Co. wanted to augment its brand status, drive street style coverage and develop engaging content, all while speaking to a younger audience. Hideaway assembled influencers to advocate for Tiffany & Co. as part of its Return to Tiffany Love campaign.

In our first initiative, we created and managed an always-on platform to develop long-term relationships with influencers. We first launched Tiffany’s Snapchat at its Blue Book Gala by signing Eve Hewson to take over the account, creating the social strategy and coordinating with brand PR and digital teams. We then moved to signing digital influencers who shared how Tiffany enhances their style. Influencers included Gal Gadot, Phoebe Tonkin, Eve Hewson, Grasie Mercedes, Kei Meguro and Jeanette Getrost. Upon this success, we signed five influencers to post Instagram content highlighting what they love. Influencers signed included Wendy Nguyen, Yan Yan Chan, Krystal Bick, Charlotte Groeneveld and Patricia Manfield.