SK-II

When the Japanese skincare brand SK-II approached Hideaway about BareSkinProject, we knew the naturalistic, empowering campaign would resonate with American actor Chloe Grace Moretz. Add in talent and comedy of John Legend and James Corden, and this quickly became anything but a normal beauty campaign.

“It was so refreshing to hear about a campaign that aims to embrace women's natural beauty and spark a movement of authenticity and confidence. I knew that this was a perfect fit for me and what I represent,” said Moretz.