STELLA MCCARTNEY

For the launch of Stella McCartney’s latest scent, Hideaway signed a posse of personalities with similar feelings about issues like sustainability and the treatment of animals, asking them to share their views in a social media campaign.

Talent included Lourdes "Lola" Leon (Madonna’s daughter), actress and campaigner Amanda Stenberg and animal activist Kenya Kinski-Jones. Campaign imagery was shared on Instagram and across other social media channels. In addition, the campaign featured the women in separate short social videos, as they talk about their beliefs. Through this celebration of individuality, authenticity and adventure, Stella McCartney opened its brand to a younger audience whose ideologies may align.