TIFFANY & CO.

Tiffany & Co.'s goal was to invigorate brand perception through capturing a new audience and redefining "the Tiffany moment."  Utilizing Jada Smith's Red Table Talk show, Hideaway found an authentic moment to capture a diverse audience of 23M viewers. The episode, featuring Gabrielle Union, redefined a Tiffany moment represented by two strong, diverse women celebrating their friendship with a Tiffany Keys pendant, reminding us “You are the key to your power."

Hideaway made the moment happen in less than 48 hours ahead of the show taping.